Profile
PMP® certified, data-driven strategic operations manager with 12+ years of award-winning communications program success in the arts and entertainment, healthcare, and technology sectors. Highly skilled in managing multiple projects simultaneously, increasing efficiency and productivity, establishing and tracking KPIs, data analysis and reporting, and communicating effectively.
Key
Accomplishments
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Led 2021 strategic planning for a team of 6 senior leaders, creating the department’s first ever comprehensive strategy (including objectives, focus areas, tactics, KPIs, and OKRs).
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Awarded 9 accolades since 2016 for West Palm Beach Arts & Entertainment District and Sandi the Holiday Sand Tree social media program initiatives.
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Delivered platform-based social media strategy for Disney Cruise Line recruitment, resulting in a 25.5% decrease in post volume, 42.2% increase in follower engagement, and 30% increase in team capacity.
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Increased Teen Choice Live! The Tour ticket sales by 20% in one month through social media marketing program management.
Aug 2024 - Present
CHIEF OF STAFF | STRATEGIC PLANNING & OPERATIONS SR MANAGER
GENERAL MEDICINE & OBESITY
Remote
Serve as Chief of Staff to General Medicine & Biosimilars and Obesity senior leadership to drive and implement department goals and initiatives.
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Provide flexible support across the Global Regulatory Affairs and Safety (GRAAS) organization.
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Support GRAAS leaders in strategic planning and execution of department needs.
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Collaborate cross-functionally at key R&D interfaces.
April 2023 - July 2024
MANAGER - OMNICHANNEL ENGAGEMENT
CENTER FOR DIGITAL HEALTH
Remote
Provided thought leadership and strategic direction for a broad range of digital engagement activities to advance the Center for Digital Health (CDH) mission. Managed day-to-day operations of Omnichannel Engagement team.
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Led the change management communications strategy for the Product Playbook, resulting in 68.7% product usage rate.
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Developed a comprehensive CDH digital engagement and communication strategy, framework, and plan to drive targeted digital engagement in support of CDH objectives and Mayo Clinic digital strategy.
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Partnered with enterprise team members to establish a modern, effective CDH digital presence that positions CDH thought leaders for external impact in the digital health and adjacent industries.
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Increased internal and external awareness of CDH products through product marketing.
Sep 2021 - Apr 2023
STRATEGIC OPS MANAGER - CENTER FOR DIGITAL HEALTH
Remote
Drive the vision and strategy to support critical operations across the Center for Digital Health (CDH) portfolio teams, leadership groups, non-CDH Mayo teams that are part of the matrixed organization, and external vendors to deliver operational solutions that ensure the success of CDH.
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Developed and executed first-ever Quarterly Portfolio Review (QPR) process for the CDH Product Organization (200+ participants).
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Led a team of 2 direct reports to execute team and division-wide creative projects.
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Drafted a SharePoint digital engagement and communication strategy, framework, and plan that organizes and increases digital engagement and awareness among internal and external CDH audiences (1200+ regular users).
Feb 2014 - Apr 2022
MANAGING OWNER
Remote
Provide insightful, informed, and strategic communications counsel to clients. Develop detailed social media project plans to complement marketing strategies, ensure projects are delivered on-time as well as within scope and budget.
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Translated technical and scientific information into layman's terms and updated 200+ webpages (topics included Biology, Psychology, and Sociology) for Jack Westin’s MCAT prep course using WordPress.
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Generated, produced, and maintained social media projects for Sandi the Holiday Sand Tree (@SandiTreeWPB) resulting in significant interaction from followers online, increased foot traffic, additional scheduled show times, and international news coverage. Completed all projects within approved budget, timescale, and expected quality.
Aug 2020 - Sep 2021
PROJECT MANAGER -
STRATEGIC ENGAGEMENT AND COMMUNICATIONS
Arlington, VA
Initially hired as a project manager, role expanded to include media analysis, operations and financial support, strategic planning and KPI development, VP-level internal and client reporting, associate engagement, staffing, and leading change initiatives.
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Built data visualizations using Excel for team KPIs and OKRs.
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Developed and managed team processes, decreasing roadblocks and improving on-time project completion rates by 10%.
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Praised by both internal leadership and federal clients for reporting enhancements including improved data analysis, better organized report structure, and better alignment to strategic objectives.
Nov 2019 - Feb 2020
DIGITAL PRODUCER
Orlando, FL
Managed full project management life cycle for projects related to specified MVW global web sites applications through the planning and execution of clear strategies and timelines, anticipating obstacles, mitigating risk, and reporting on project progress to ensure on-time product and service delivery.
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Created a form to standardize work requests and improve project understanding. Form was adopted by entire team and improved project performance (e.g. on-time delivery, decreased number of clarifying questions, improved utilization rate).
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Liaised with business partners, contractors, IT, Legal, and third-party vendors via Agile, Kanban, JIRA, and traditional communications methods to understand requirements, secure stakeholder buy-in, and ensure on-time delivery of projects.
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Analyzed FY19 social media advertising efforts and presented FY20 recommendations (including benchmarking and performance measuring, social media best practices, and actionable KPIs) to executive leadership.
Feb 2018 - Nov 2019
SOCIAL MEDIA & COMMUNICATIONS SPECIALIST
Orlando, FL
Evaluated and determined objectives, goals, and scope of nearly 300 global talent acquisition marketing communications projects for 5+ international clients. Monitored and provided ongoing project communication to appropriate stakeholders. Identified opportunities to optimize performance through data-driven reports and strategic planning.
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Handled, prioritized, and problem-solved multiple tasks for 10+ projects daily.
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Collaborated and maintained relationships with internal and external business partners, executives, Branding, and Legal.
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Managed, led, and coordinated two direct reports to execute communications tasks and meet deadlines for 200+ projects.
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Led paid social ad campaigns that increased applications by 41.4% while decreasing cost-per-click (CPC) by 81.2%.
Oct 2013 - Aug 2014
SOCIAL MEDIA SPECIALIST
Palm Beach Gardens, FL
Served as resident social media expert while managing and executing all social media programs from inception to completion for clients. Regularly monitored effective benchmarks and analyzed, reviewed, and reported on effectiveness of social media campaigns to maximize results.
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Facebook posts regularly achieved 10%+ organic engagement (brand pages typically averaged 1-2%).
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Secured on-air coverage of OpenMe on the nationally syndicated Elvis Duran and the Morning Show (average listeners per week: 5.5 million).
Apr 2013 - Oct 2013
SOCIAL MEDIA ACCOUNT EXECUTIVE
Miami, FL
Analyzed and effectively strategized in regard to business goals, deadlines, schedules, budgets, and needed resources for 6 technology clients. Led cross-platform digital advertising campaigns while staying within budget constraints, resulting in increased sales through multi-channel strategic communications efforts.
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Implemented and managed Twitter ads, increasing follower growth by 687% for $0.03 per follower in 2 months.
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Developed a content calendar template which reduced review process time by 30% and improved team efficiency by 25%.
Oct 2012 - Apr 2013
SOCIAL MEDIA ANALYST
Hollywood, FL
Developed and managed social media marketing campaigns to support 3 clients’ integrated marketing strategies, conducted regular analysis, updated clients’ content management systems (CMS), and managed key stakeholder relationships while working remotely.
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Revitalized outreach strategy for live events that routinely resulted in record numbers of participants and news coverage.
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Clearly communicated project problems and progress to upper management via regular data analysis and reporting.
Feb 2010 - Sept 2010
FRONT DESK COORDINATOR + MARKETING ASSISTANT
Atlanta, GA
Provided administrative and clerical support including managing the schedules of 5 personal trainers. Transformed role to include a marketing component through grassroots public relations efforts and organic social media outreach.
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Secured a first-time news story that culminated in regular appearances on Better Mornings Atlanta (CBS 46).
2016 - Present
AWARDS